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Last year’s and this year’s Summer inspo is from ChokiChoki Girls! Aimed at teens and girls in their early twenties, it’s a magazine which centres around boyish but cute casual street style with makeup and seasonal hairstyles. It’s still pretty new, it launched in 2009 as a side magazine to ChokiChoki (which is aimed at males), and only started getting released monthly a bit more than a year ago I think.

One of the main reasons why I chose ChokiChoki, besides wanting to browse through a new magazine besides Popteen, was that it’s super easy to buy digitally through Fujisan. It’s very easy to view the magazines via a computer their app if you prefer reading it via a tablet or iPad. I prefer reading the physical version, but I don’t think it’s stocked locally here and it’ll probably cost three times the price so it’s more economical reading the digital version.

At first I was going to combine the July and August into one post but then I realised it might be too image heavy haha. I found that this issue focuses more on oufit coordination and makeup compared to the other issue so part 2 should be as interesting!

So first up, the July 2014 cover features Yohdi and Karin in 50s inspired outfits, aren’t they cute? I also love the colour and outfit coordination, it really screams Summer to me. Here are some behind the scene photos. The theme of this issue is about how to dress/style in certain ways to hide certain parts of your face and body if you’re not too confident about them or want give an illusion of a more slimmer look.


If you think your legs look too short, wear platform shoes to make your legs look longer!

If you’re anxious about your thighs looking thick, you should wear something with a wedge, simple flats and slip-ons aren’t flattering. If you don’t like your calves, it’s advised against wearing pumps and wedges, high cut sneakers are fine and I think if they have like straps around the ankles (not too sure on this one).

Style up with silhouette magic! An oversized tee and short shorts create a Y line and a loose top with high wasted shorts creates an X line.

If you want to get an I silhouette, pair up a logo tee with a tight skirt which has suspenders and an A line can be created by wearing a short length tops and a flare skirt that goes to the knees.

Here are some makeup scans! I love the colour of the blush she uses and her hairstyle is cute and simple.

This makeup section is about matching makeup to your hair colour. For a natural feeling, use light makeup.

When you make the eyeliner more bold, you can give off a more casual edgy look.


For light brown hair, you can look super cute in pink colour wakuwaku


With sunburnt cheeks, you can look like a west coast (?) girl. I just assume it’s like a beach look? haha.


If you have brown hair, you can look exotic with grey eyes! I’m not sure if it sounds weird but circle lenses have been the craze for the last 5 years and it’s still going strong. I think it’s fun to make your eyes pop with different colours!


Use a flashy colour to make your eyes pop! She used a bright blue eyeliner and blue mascara. I noticed that coloured mascara and eyebrow mascara were being sold but I’m not sure how popular that is :XD

If you want to see larger scans, please view this album!

Sorry for posting this up so late, I couldn’t figure out the way I wanted to format the post haha, the next part should be posted next or in Feb!

I really enjoyed flicking through this month’s issue of Popteen compared to the last few ROOOOOLLING There was a few pages focusing on shoes but like always it’s chock full of cute outits! kirakira  It seems like there’s 3 distinct styles, bright clothing like CocoLulu, casual and more sophisticated styles with neutral colours or the cute and vintage type look with clothing by Liz Lisa, Ank Rouge etc. Liz Lisa and Ank Rouge have some really cute items this season  :hearteye2 I really wish I wasn’t in Winter :downers

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Preppy style :peace I guess wearing wearing shoes with the socks showing is a big trend? I’ve been seeing it everywhere, especially if the socks are frilly or have a cute pattern.

ポップティーン  2011年 07月号

I also like outfits like these- cute blouses with shorts. I especially like the ones with Peter pan collars and a ribbon :kya I love anything with bows energeticbun I think dress with simple patterns on them look nice too.

ポップティーン  2011年 07月号